This Power Struggle For CNN Highlights How Broken US Media Now Is.

This past Thursday night, while unconfirmed reports spread about a shooting at Brown University, CNN’s Kaitlan Collins used social media, pointing out the conflicting information and directing people to her channel's 9pm newscast.

Even though CNN is certainly not a impeccable news source, her statement rang true to many. It stands as one of the organizations where you can find reality-based and mostly trustworthy reporting – especially during breaking news situations such as the one unfolding close to a New Hampshire storage facility.

A Precarious State Amid a High-Stakes Struggle

However the news network, now four and a half decades old, finds itself in a uncertain state as two giant media conglomerates battle over ownership of its corporate owner, Warner Bros Discovery.

Regardless of who wins, the fate of CNN has been drawn into a high-stakes game of mergers and acquisitions, instead of as a question of what benefits the news-consuming public.

“Here is one more case of the profound systemic issues with roots in many years of policy decisions,” noted Victor Pickard, author of “Democracy Without Journalism?” and a media policy professor at the University of Pennsylvania.

The conjecture about who will own Warner Bros Discovery – will it be Netflix or Paramount Skydance? – overlooks a larger point.

“It is often framed as a corporate drama with powerful individuals as the protagonists, but there is scant discussion of the public interest,” Pickard explained.

A Further Layer: Donald Trump

The network's predicament is complicated by Donald Trump’s views about a network he has long portrayed as perhaps his main “fake news” foe.

Recall the cries of “CNN sucks!” at the president’s rallies, his administration's retaliatory suspension of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in press briefings.

Trump now claims that the network requires new ownership. Many see this as a desire for ownership that will insulate him from negative coverage and examination. That is part of why he seems to support Paramount Skydance, which has made a aggressive takeover attempt.

There is a basis to like that bidder more. For one thing, it is run by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

Paramount, owner of CBS News, also recently placed the conservative Bari Weiss, famous for her “anti-woke” beliefs, as the top editor of that storied news network.

A Future of Continued Instability

It is important to note, if Netflix wins, CNN and other cable outlets would first be carved out into a independent unit. This might be a relief to many at the network, but it’s hardly a guarantee of stability. That arrangement could set up CNN for a future sale. It never ends.

According to Timothy Wu, much of this is illegal, anyway. The well-known analyst of big tech’s dominance stated that anti-trust laws should block both deals.

“Both acquisition attempts would be harmful to the country, and both should be opposed by the government,” Wu recently wrote.

The Core Issue and a Way Ahead

No matter the outcome regarding CNN, the larger issue persists.

“What we have now is a highly system hostile to democracy, but we must resist a sense of powerlessness,” Pickard noted. Policy decisions – originating in the 1930s and 1940s – helped to foster this hyper-commercialized monster, and revised policy decisions can fix it.

Will that happen in an era where the head of the FCC refuses to acknowledge that the agency is independent? Overhaul is highly improbable now, but that should not imply it will not happen in the future.

Policies that bolster independent news organizations, reinforce local journalism, fund public media, and prevent the concentration of media power in too few hands are achievable – they are essential for a healthy democracy.

When it comes to media ownership, larger is not superior. And news organizations including CNN shouldn’t be pawns in the newest corporate chess match.

Mary Novak
Mary Novak

A digital archivist and tech historian with over a decade of experience in preserving and analyzing digital artifacts.