Cadillac Employs NASA Strategy to Build Team from Scratch for Melbourne Startline.

Approximately one year in the past at the Vegas Grand Prix, Cadillac were ultimately granted the green light as F1's newest entry for 2026. Constructing the team from the ground up has entailed a intense operating tempo that the team principal, Graeme Lowdon, has likened to the Apollo program. As the sport descends on Las Vegas this race weekend, Cadillac understand the deadline is approaching.

The Race Against Time to Australia

At the last event of the championship to be staged in the US, with around 100 days to go before they take to the track for the inaugural time in Melbourne at the 2026 opener, Cadillac have made significant progress but, in what must seem like a monumental challenge, they are aware there will never be adequate time.

The CTO, Nick Chester, joined the newly formed team in the spring of 2023 soon after it was created, when the squad were without even an official entry. He has been at its heart from that point and enjoys a amused expression when reflecting on the ride.

“You can have a short period reflecting at what you’ve done and say: ‘Wow, how impressive what the team has created in a short three-year period,’” he says. “But then the next minute you realize: ‘Yeah, we still have a great deal to do.’”

A One-of-a-Kind Challenge

Chester enjoyed success at the Renault team in Alonso's championship-winning campaigns of 2005/2006 and was in charge of technical direction at the new Mercedes electric racing team, but no previous experience has truly matched the mission of launching the quintessentially American Cadillac brand, a works entry supported by the corporate entity, General Motors Corporation, into the pinnacle of motorsport.

“Building an Formula One team from nothing, how often do you get the opportunity to do that?” he observes. “There's nothing comparable. In an well-set team you rarely get the opportunity to transform team culture.”

With each passing day that elapses minds are more focused on the impending moment of truth in Australia and goals are being managed.

“It's reasonable to expect that any new team coming in is probably going to finish last but simply getting on to the grid will be an accomplishment in itself,” Lowdon noted earlier this year and while Chester agreed with this sentiment he believed the squad had a reputation to build as well.
“The first thing we aim to demonstrate is that we deserve to be there,” Chester explains. “So we turn up and we operate well. We want to show that we’re a proper team performing the right things on the circuit. When we prove that we’re really credible, then we want to show progression from there on.”

Pilot Selection and Team Building Push

In August they recruited Checo Pérez and Valtteri Bottas as their racers for 2026, a tandem remarkable for their vast knowledge in operating at the leading positions in two championship-winning squads, Red Bull and Mercedes, and Bottas echoed the sentiment of combative optimism.

“Of course, we have a realistic outlook,” he said. “There’s going to be a massive task to do, and we expect almost certainly a tough opening, because this is Formula One. But our goal isn't to stay at the back. In my view given this organization, with this group, these people, there is every reason that we shouldn’t be able to get relatively quickly up to the pace and achieve good results.”

To that end recruitment has been in overdrive, with staff now up to more than 400 and planned to attain the goal of 600 members rapidly. Alongside their existing facility at the Silverstone circuit, the squad are in the process of completing an HQ at Fishers, Indiana in Indianapolis and there is the General Motors facility in Charlotte, where they are developing the facility to produce the 2029 engine, set for the 2029 season – in the meantime they will run Ferrari engines – and the Toyota wind tunnel in Germany. It is a intricate structure, different from the direction in F1 for more centralization, and has inspired the fresh organizational mindset to which Chester alluded.

Space Mission Model

“It’s highly modelled on the NASA moon mission,” stated Graeme Lowdon shortly before the British Grand Prix in the summer. “We have a clear-eyed view, we understand how difficult it is. The timelines, are extremely compressed. Alright, it's not a space expedition, but the pressure is comparable.”

So they have adopted, rather than the usual hierarchical system, a non-hierarchical approach similar to that of NASA's, where there were a assortment of specialist groups all tackling different aspects of the project at a variety of locations.

“In a system where you follow a protocol where an issue arises and they escalate it to their team leader, that manager communicates with a leader at a different location, it travels back down, it becomes inefficient,” explains Chester. “We give authority to team members to take charge. Avoiding managerial sign-off for everything is much smoother and faster.”

Upcoming Challenges

The effectiveness of this flexible methodology will be evaluated in the pressure of racing next season and there is a considerable amount at stake for the sport, too. The Cadillac team have taken on as their development driver the 25-year-old Californian Colton Herta

Mary Novak
Mary Novak

A digital archivist and tech historian with over a decade of experience in preserving and analyzing digital artifacts.